Back To Top

Behind the Scenes: The Hoy No. 6

in the news

Behind the Scenes: The Hoy No. 6

Loving The Hoy No. 6? Discover more about this exclusive collaboration with the legendary Olympian Sir Chris Hoy. 

 

Our latest coffee character, The Hoy No. 6, has taken the coffee world by storm as it sold out in just four days! Now back in stock to enjoy, delve more behind this limited-edition brew, developed with Ashley Palmer-Watts and six-time Olympic champion Sir Chris Hoy...

The Story Begins

 

 

We've worked with Chris since the beginning of the Artisan Coffee Co. journey, valuing his long-standing support as a brand ambassador. But there's more to Chris' passion for speciality coffee than just us. Chris' love affair for speciality began many years ago during his training in Melbourne where he discovered it for the first time and blew his mind! Championing his love for speciality coffee ever since, it was only natural that Chris wanted to get in on the action himself...

 

The Perfect Collaboration

 

  

With discussions starting over a coffee (naturally...), co-founder Ashley Palmer-Watts and Chris began to think up ways to work together on an exclusive new blend. After years in the making, understanding extensive research and development, they came up with what we know and love today - The Hoy No. 6.

 

The blend expertly combines three speciality Arabica coffee beans from Sidamo in Ethiopia, Brazil, and El Salvador, resulting in a rich, syrupy cup. Chris also wanted the blend to work beautifully in his coffee of choice, resulting in an elegant and expressive flat white.

 

The Winning Package

 

 

We made the packaging pay homage to Sir Chris Hoy's incredible sporting achievements, with the name itself celebrating his six Olympic gold medals and its patriotic red, white and blue design. This is because the blend is not just a testament to his remarkable career but also a way to commemorate Team GB’s success in the 2024 Olympic season.

 

The Worthy Cause 

 

And what's more, every purchase of The Hoy No. 6 contributes to a cause close to Chris' heart. £1.50 of every bag sold is donated to The Christie Charity, which supports the work of The Christie NHS Foundation Trust in providing world-class cancer care. So, by choosing The Hoy No. 6, you're not only indulging in a second-to-none coffee experience but also supporting a very worthy cause. Discover more about The Christie Charity here.

 

Intrigued by this exclusive, limited-edition brew? Shop The Hoy online now.