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Celebrating One Year of The Hoy: Coffee That Gives Back

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Celebrating One Year of The Hoy: Coffee That Gives Back

From limited-edition blend to lasting legacy, we're celebrating one year of The Hoy. 

Can you believe it's been one whole year since we launched The Hoy?

 

Created in collaboration with six-time Olympic cycling champion Sir Chris Hoy, it's become a community favourite - for good reason. 

 

Read on to discover why and how you can brew something truly meaningful (and delicious!) with The Hoy coffee. 

 

Who is Chris Hoy?

 

 

A self-proclaimed coffee lover, Sir Chris Hoy worked closely with us to bring this signature blend to life. Beyond being a sporting legend, Chris is a creative collaborator and friend of the brand. He helped fine-tune every roast note to reflect his personal tastes - rich, bold, and smooth. Plus, The Hoy is the ultimate flat white base, inspired by Chris’s go-to morning brew.

 

What is The Christie Charity?

 

The Hoy isn’t just about flavour - it’s about impact. For every bag sold, £1.50 is donated to The Christie Charity, supporting world-class cancer care and research at The Christie NHS Foundation Trust. Your daily coffee becomes a daily act of generosity - helping fund vital work and honouring those affected by cancer.

 

 

What Does The Hoy Taste Like?

 

 

This blend is bold yet balanced, with flavour notes of milk chocolate, molasses, light spice and fruit, and a 9/10 intensity rating. Whether you're sipping alone or brewing with friends, here’s how to make the most of it:

For Flat White Fans

The blend’s rich body and sweet finish make it ideal for milk-based drinks - just like Chris’s favourite.

For Black Coffee Enthusiasts



Like it black? Drink straight from the cup for maxiuim boldness. For a little extra smoothness, why not pour over ice for an ultra-refreshing cold brew.

For Pour-over Purists


 Use a V60 (aka Ashley Palmer-Watts' favourite bit of kit!) for a clean, clear brew that highlights the nuanced chocolate and fruit notes.

How to Brew The Hoy

 

Whether you choose our whole bean or ground formats, The Hoy delivers a rich, expressive experience in every cup.
 

How to Brew with The Hoy Whole Bean:

 

 

1. Grind fresh for maximum flavour.

2. Use a medium-fine grind for espresso machines, AeroPress, or pour-over.

3. Ideal for flat whites, Americanos or filter coffee, bringing out those molasses and chocolate notes with clarity.

 

How to Brew with The Hoy Ground:

 

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1. Pre-ground for filter methods like cafetières, drip machines, or V60.

2. Use approximately 15–18g of coffee per 250ml of water.

3. Drink black, or add milk, depending on your mood or moment.

 

However you brew it, The Hoy is designed to give you a champion-level coffee at home, every time. Let's all raise a cup to the coffee that gives back, and discover The Hoy today.